Lab
I've always had more ideas than time. Thankfully, AI is slowly changing that. These are some of my projects and experiments outside client work.
Background
Writing came first. I had a natural ability to find the structure underneath the mess and turn complex ideas into something simple, clear, and hard to ignore. Eventually, I realised that's what a good product does too. A well-designed flow works like a well-told story. It keeps you from walking away before you get to the good part.
How I design
Before I touch the interface, I make sure everyone is looking at the same problem. That alignment is what makes the outcome possible. I use AI to accelerate iteration and leave more space for the work that actually requires judgment. When something ships, I measure whether it moved anything, and if it didn't, that's where the next discovery starts.
Trajectory
For 5 years I've been designing end-to-end products in B2B & B2C startups.
Product Designer & Product Maker
Lead Product Designer
Quota Rent
